Sublimation is a fantastic way to make extra money by creating custom and personalized items, but it can be confusing and tricky to know how much to charge for your products. Here are a few tips to help you set fair prices for your sublimation craft products:
- Consider your costs. When pricing your products, be sure to factor in all of your costs, including the cost of your materials, the cost of your sublimation printer, ink, paper and supplies plus the cost of your time.
- Do your research. Take some time to research what other people are charging for similar products. This will give you a good starting point for pricing your own products. Look at sites like Etsy as a starting point for what your competition is charging for a similar product.
- Be competitive. You want to make sure that your prices are competitive, but you don't want to undervalue your work. Aim to find a price point that is fair to both you and your customers.
- Give a Deal. If you're just starting out, you may want to consider offering discounts or coupons on your products to snag new customers and build business interest.
- Be flexible. Be willing to negotiate on price, especially if you're selling to a large customer. Give a discount for bulk sales.
The goal is to set fair prices for your sublimation craft products, but also have the happy balance of making a profit from your business. Don't ever get desperate enough to just give away your products; after all, you aren't a charity!
Here are some additional ideas for pricing your sublimation craft products:
- Consider the quality of your materials. If you're using high-quality materials, you can charge a higher price for your products.
- Consider the complexity of your designs. If your designs are complex and time-consuming to create, go ahead and get a higher price price for your product.
- Consider the demand for your products. If there is a high demand for your products or they are a one-of-a-kind that no one else offers, you can command a higher price. Don't sell something everyone else is selling! Aim to find something unique that no one else has. For example, when sublimation blank windspinners came out--everyone was selling them. The market quickly becomes saturated with these type of items and then there is no real way to make money because the competition is just to great. Opt for more unusual products such as sublimation wind chimes, which make great gifts.
- Consider your target market. If you're targeting a high-end market with more expensive products, you can charge a higher price.
It's important to remember that there is no one-size-fits-all answer to the question of how much to charge for your sublimation craft products. Try free shipping as a lure, but build in the cost of shipping in your product price. The best way to determine the right price is to experiment and see what works best for your business.